For us at Brema, sustainability means rewarding quality and durability

When we create our garments, we always keep the special features of our brand and our customers’ needs in mind. For this very reason, we do not change our collections every six months or every year, but we prefer maintaining  them over time by making upgrades, adding colours and new product types, as each of our garments is a true icon for us, rooted in our past, representing our present, and destined to last long.

BREMA’S CONCEPT OF SUSTAINABILITY

We should all raise consumer awareness towards greater responsibility in purchasing and consequently towards circularity, starting with extending the life cycle of a garment. It would, therefore, be appropriate to do less and    better, in addition to realign trade seasons to today’s needs, with less frenetic product rotation in both physical and virtual shops. It has been noticed, in fact, that “the potential Customer has no elements to evaluate whether a garment is truly sustainable or not”. The consumer, on his part, should be the first advocate of the new times of clothing, thus buying less and better,       extending the life cycle of clothes and acquiring all necessary information. The current global situation is giving us the opportunity to slow down and respect. We firmly believe this is the right direction to reach common good. We have clearly understood it and all our daily actions are oriented in this   direction. In fact, in order to meet the needs and at the same time reward the loyalty of our customers, we offer a repair service to underline that a Brema garment is forever, it belongs to you: just ask any enthusiast if he/she is willing to give you or lend you his/hes Brema jacket, even if they don’t wear it any longer. We already know the answer: this is our concept of sustainability in a nutshell.