When used properly, a pattern becomes a distinguishing brand feature, which makes it recognisable in the same way as the use of a specific colour or the logo. When KISKA started thinking about a pattern for BREMA, the goal to achieve was quite clear. Starting from our logo, our foundation date and our colours, they combined letters and numbers in an irregular way, as if to emphasise the great ‘movement’ that has always characterised the brand’s activities. A very simple at the same time beautiful and effective idea, which distinguishes several products of the VALLI Off-Road Sport collection, the brand’s DNA, conceived and designed by KISKA.
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