The brand essence comes from and is targeted to sports, and today more than ever influences Sportswear/Lifestyle: hence the double identity of the brand, where new Lifestyle ideas take on the leading roles capable of creating empathy between the brand and end users, thus standing out for all the stories it has to tell and for its heritage. In recent years, fashion and sport have reciprocally “contaminated” each other; Brema has always been genuinely inspired by sport, and authentic are the products it has created, that is why the brand is unique in the current scenario of motorcycles: a premium brand with a double identity, where drivers win Rally/Enduro races while wearing Brema technical wear, which at the same time represents a lifestyle, appreciated worldwide.