BREMA’S CONCEPT OF SUSTAINABILITY. For us at Brema, sustainability means rewarding quality and durability. Nowadays, it is necessary to change the way we look at old garments: it is about going back and appreciating value more than quantity, as it is a key factor in sustainability. We should all raise consumer awareness towards greater responsibility in purchasing and consequently towards circularity, starting with extending the life cycle of a garment. It would, therefore, be appropriate to do less and better, in addition to realign trade seasons to today’s needs, with less frenetic product rotation in both physical and virtual shops. It has been noticed, in fact, that “the potential Customer has no elements to evaluate whether a garment is truly sustainable or not”. The consumer, on his part, should be the first advocate of the new times of clothing, thus buying less and better, extending the life cycle of clothes and acquiring all necessary information. The current global situation is giving us the opportunity to slow down and respect. We firmly believe this is the right direction to reach common good. We have clearly understood it and all our daily actions are oriented in this direction. In fact, in order to meet the needs and at the same time reward the loyalty of our customers, we offer a repair service to underline that a Brema garment is forever, it belongs to you: just ask any enthusiast if he/she is willing to give you or lend you his/hes Brema jacket, even if they don’t wear it any longer. We already know the answer: this is our concept of sustainability in a nutshell.
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